I work at the seam between design and technology — the place where good ideas either become something people use, or quietly come apart.

Over the past decade I've helped companies navigate change, translating shifting human needs into digital products that earn their place. My work runs from defining what a product should be to shaping how it gets built: leading teams through the messy middle, and giving founders and C-level stakeholders the clarity to make the hard calls.

Along the way I've worked alongside great teams inside some of the world's leading organizations — and the startups and scaleups racing to join them.

My focus is product transformation: work that moves a business forward and feels effortless to the people it's built for. I take projects from first principles to launch, with a soft spot for design systems built to last.

The products my teams have designed have reached millions of people — and helped the companies behind them grow revenue, raise funding, and get acquired.