I work at the intersection between design and technology.

Over the past decade, I’ve helped companies navigate change by translating shifting human needs into digital products that earn their place. 

My work spans from defining what a product should be to shaping how it gets built. I lead teams through the messy middle, build design systems, and give founders and C-level stakeholders the clarity they need to make the hard calls.

I’ve worked alongside great teams — from the world's leading organisations to the startups racing to join them. My projects have reached millions of people and have helped the companies behind them reach their goals — from growth to acquisition. 

My current focus is transformation through innovation: using new tools (AI chief among them) to move businesses forward while keeping the experience effortless for the people they serve.